Linux developer abandons VMware lawsuit

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In August 2006, well-known Linux developer Christopher Helwig spotted Linux source code being used illegally in the VMware ESX bare-metal virtual machine (VM) hypervisor. Helwig, with the aid of the Software Freedom Conservancy, eventually sued VMware, Now, after the German Hamburg Higher Regional Court dismissed Helwig’s appeal, he has decided that it would be pointless to appeal the decision.

The heart of the lawsuit had been that Hypervisor vSphere VMware ESXi 5.5.0 violated Linux’s copyright. That’s because VMware had not licensed a derivative work from Linux under the GNU General Public License (GPL). True, VMware had disclosed the vmklinux component under the GPL, but not the associated hypervisor components.

Or, as Helwig put it, “VMware uses a badly hacked 2.4 kernel with a big binary blob hooked into it, giving a derived work of the Linux kernel that’s not legally redistributable.”

For several years subsequently, Helwig and the Conservancy tried to convince VMware to either remove the Linux code from its products or open source it under Linux’s GPLv2. They failed.

So, in 2015, Hellweg and the Software Freedom Conservancy sued VMware in the district court of Hamburg in Germany. The Conservancy and Hellwig asserted: “VMware has combined copyrighted Linux code, licensed under GPLv2, with their own proprietary code called ‘vmkernel’ and distributed the entire combined work without providing nor offering complete, corresponding source code for that combined work under terms of the GPLv2.”

Years later, in November 2018, the German court dismissed the case. Helwig appealed and continued the fight. The Conservancy explained: “The lower court dismissed the case as a result of evidentiary rules and likely an incomplete understanding of the documentation of the code in question.”

In this most recent decision, Helwig explained, the Hamburg court “did not deal with the substantive matter of the complaint, but dismissed the appeal just like the first instance because of insufficient proof of the right ownership or the copyright protection capability of the components taken over from Linux. The requirements imposed by the court were extraordinarily high and make it very difficult for individual Free Software developers to assert their rights alone.”

In addition, Helwig thinks the court was influenced by the Linux copyright troll Patrick McHardy case. McHardy sought riches by suing multiple companies for Linux GPLv2 violations. The Linux kernel developer community expressively denied McHardy’s claims. In the Kernel Enforcement Statement, it states:

The community is not out for financial gain when it comes to license issues. … All we want is the modifications to our code to be released back to the public, and for the developers who created that code to become part of our community so that we can continue to create the best software that works well for everyone.

That’s what Helwig wanted, but the court didn’t see the difference between an individual developer who wanted to see the GPL enforced and one who wanted to profit from the GPL by shaking down users.  

So, Helwig has decided “not to lodge a further appeal against the judgment of the Hamburg Higher Regional Court.”  

He’s doing this for several reasons. Not least of these is that “VMware has announced to discontinue the use of Linux code in their hypervisor in the future. Removal of the Linux code from VMware’s proprietary kernel was what both I and Conservancy asked for many times; when VMware takes this action, they will finally comply with the GPL.”

The case has also cost Helwig much time and energy. He’s ready to move on.

Looking ahead, Helwig worries that, “at least in Germany, GPL violations that cannot be resolved out of court will probably require greater involvement of rights holders. If — as is typical with the Linux kernel — numerous rights holders exist, individual developers will find it difficult to go to court alone.”

That said, the Conservancy pointed out, “While we are disappointed that the courts did not take the opportunity to deliver a clear pro-GPL precedent, the implications of the decision are limited. This certainly could proceed differently with different presentation of plaintiffs or in another jurisdiction.”

The Conservancy added, “Compliance with FOSS [Free and open-source] licenses is not optional. Failure to follow the terms of the GPL erodes software freedom and the integrity of our technology. Copyleft is both a legal requirement and an essential community norm that companies must follow if they wish to use GPL’d code. Copyleft assures fair and equal rights that allows both competition in business and an equal playing field for hobbyists.”

For future Linux copyright violations, Helwig recommended programmers use the resources from the Conservancy “GPL Compliance Project For Linux Developers” and the The gpl-violations.org project.

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Is Instagram Checkout a Game Changer? What Your Business Needs to Know 

Last week, Instagram launched “Checkout on Instagram,” a feature which allows consumers to shop directly for products featured in Instagram posts and ads without leaving the app at all. The feature launched with 23 brands in closed beta, including Adidas, Burberry, Michael Kors, Prada and Warby Parker. In the company’s latest announcement in a series of big announcements, Instagram promised more brands will be coming soon and shared that they will take an undisclosed percentage of transactions generated through Checkout. 

So, is this a game changer for Facebook, or for mobile commerce? Most important, is this move a game changer for your business? To find the answers to these questions, I turned to the smartest person I know on the topic of social media advertising: Dan Kerpen (yes, he’s my little brother.) Dan and I talked about this latest move and its implications and these are the insights I took away from our conversation: 

What This Means For Small Businesses 

It depends on your industry. For most industries, it won’t matter. If, on the other hand, you can figure out how to sell something that can be displayed in a natural looking photograph (preferably with a human in it), then you can work towards a strategy than might fit well with a buy now option on Instagram.

So if you’re in the fashion, clothing, makeup, accessories, food, consumer products, or household goods verticals, start thinking about how your Instagram strategy might change with this new feature available. If you’re in another industry where you think you can create natural photographs that include your product, go for it! If, on the other hand, you think that would be a stretch for your business or category, it’s probably not worth the effort. 

What This Means For The Social Media Landscape

Facebook is clearly vying for more click attribution, because most sources weigh it more heavily/seriously than view attribution. They are also quietly combating Pinterest, who has had “buyable pins” up since 2015 with moderate success for certain key verticals.

Facebook / Instagram’s Challenges

Facebook has two challenges here:

1. Getting users to click more.

At Likeable, we usually see a fair amount of view attribution on our Instagram ads, whether the ad is a link post or not. And this makes sense if you talk to people about how they interact with ads on the platform. Many people notice what they like, close the app, and then search for it. And often they only look for things that stick out in their minds later.

2. Not annoying users with the wrong content.

I don’t think this will annoy most users, as long as it stays within certain verticals. Instagram for makeup and fashion, for instance, has historically been good, whereas link ads on the platform for many other industries really haven’t been a good fit. So one big challenge could be how to find other products that fit and don’t annoy users. Facebook chose their initial launch partners very carefully, aware that they’d need big wins to justify expanding this feature to other partners.

The Bottom Line 

For some industries, Checkout on Instagram could be a game changer. It could be the answer to the challenging question of how to sell on mobile phones that ecommerce companies have been trying to solve for a decade. For other industries, Checkout could be a total non factor. 

What industry is your business in, and will you test out Checkout on Instagram when it becomes available to you? Let me know your thoughts in the Comments section below.