Amazon Snaps Up Elemental to Boost Video on AWS

Amazon will acquire Elemental Technologies in a bid to enrich the video capabilities of its AWS cloud service, the company announced Thursday.

Elemental makes software to help media and entertainment companies take live and on-demand video intended for traditional purposes such as cable, satellite or over-the-air broadcast and reformat it for digital distribution to PCs, smartphones, tablets and TVs. The Oregon company was founded in 2006.

Amazon Web Services plans to use the technology in new integrations and infrastructure offerings, it said. The deal is expected to close in the fourth quarter of this year; terms were not disclosed.

Elemental claims more than 700 media franchise customers and powers over-the-top TV applications including the BBC’s iPlayer, CNNGo, ESPN ScoreCenter, HBO GO, MSNBC Shift, Sky Go and Sky Now. It also supports 4K Ultra HD services, including those delivered by the BBC during the 2014 World Cup.

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